‘Clash of Commuters’ - Samsung / The Glue Society

salvaged shipping container, steel, fibreglass, coreflute, metal mesh, vinyl, audio and video

Samsung’s Clash of Commuters turned the daily commute into a Fortnite gaming experience to showcase the Galaxy S24 Ultra. Pop-up activations at busy train stations in Sydney and Melbourne were designed like a derelict train from the game, where commuters could try the game and other Galaxy features.

Direction / Experiential Collective: Glue Society
Production Designer: Damien Drew
3D Modelling / Concept Illustration / Documentation: Gavin Zanotti and Matt Wynne
Built by: Wildsets Sydney.